The FuelPress Trustability Index

Before attention,
earn trust.

Find out whether your company is ready for scrutiny across clarity, proof, authority, discoverability, and consistency.

Take the Trustability Index How FuelPress works ↓
10 questions5 dimensionsImmediate result
Trustability IndexMEASURED
READY?test your public position
EXPOSEDTRUSTED
CLARITY?
PROOF?
TRUST?
For venture-backed and growth companies at moments that shape what comes next.FUNDINGLAUNCHESMARKET CHANGE
The announcement comes last

Start with what needs
to change.

01

Define the outcome

What should customers understand? What should investors believe? What should talent notice? We make the intended change explicit.

02

Build the position

We work backwards through the audience, proof, message, and public record required to support that outcome.

03

Move the market

We engage the right media and stakeholders with a position that is clear, relevant, and able to withstand scrutiny.

FuelPress Trustability Review

Before attention,
earn trust.

Before we recommend outreach, we determine whether your company is ready for scrutiny. The review identifies what is clear, what is missing, and what needs to change before you go to market.

THE OUTPUTA readiness finding. Reputation gaps. Claims requiring proof. Search and AI inaccuracies. A prioritized correction plan. A go, revise, or wait recommendation.

Founder Ryan Thompson is a member of the Milwaukee Press Club.

FIVE-PART REVIEW

Can your position hold up?

01 · ClarityCan people understand what changed?02 · ProofCan every material claim be supported?03 · AuthorityDo you have the right evidence and voices?04 · DiscoverabilityWhat do search and AI systems find?05 · ConsistencyDoes your public record agree?
Focused work for consequential moments

From readiness
to market.

Start with a review. Move into a sprint when the position is ready. Continue with counsel only when the business requires it.

ENTRY POINT
01

Trustability Review

A structured assessment of your position, proof, public record, and readiness for attention.

  • Five-part readiness review
  • Search and AI answer audit
  • Claims and evidence check
  • Prioritized action plan
Request a review
FLAGSHIP
02

Announcement Sprint

For funding, transactions, and company news that can shape reputation and market position.

  • Position and message development
  • Announcement materials
  • Media engagement strategy
  • Executive counsel
Discuss your moment
GROWTH
03

Launch Sprint

For products, markets, and category shifts that need more than a single announcement.

  • Market position development
  • Launch and media preparation
  • Targeted press engagement
  • Launch-window counsel
Discuss your launch
The FuelPress advantage

Move fast.
Hold up.

Senior judgment at the moments that matter—so your company can move with confidence when attention arrives.

01

The honest read. Early.

We tell you what can win, what needs work, and when to wait. No empty promises about coverage.

02

Proof that travels.

We turn evidence into clear claims that can withstand questions from reporters, customers, and investors.

03

Precision over volume.

We focus on the people who can move the conversation—not a database full of names.

04

Momentum with judgment.

When the position is ready, we move decisively. When it is not, we fix the weakness before it becomes the news.

For investors, advisors, and operators

A trusted next step when a company reaches an inflection point.

Refer a portfolio company or client for a defined review or sprint. FuelPress gives leadership a clear path from business change to market position—without an open-ended engagement.

Refer a company
FP+++
Define the outcome

Shape what
comes next.

Tell us what needs to change. We will help you determine what the market needs to understand.

Start a conversation