The FuelPress Trustability Index

Before attention,
earn trust.

Find out whether your company is ready for scrutiny across clarity, proof, authority, discoverability, and consistency.

Take the Trustability Index How FuelPress works ↓
10 questions5 dimensionsImmediate result
Trustability IndexLIVE READ
READY?test your public position
EXPOSEDTRUSTED
CLARITY?87
PROOF?74
TRUST?91
Illustrative reading. Yours takes ten questions.
For companies and organizations at the moments that shape what comes next.FUNDINGLAUNCHESMILESTONESMARKET CHANGE
Communications is our DNA

From Filament
to FuelPress.

FuelPress comes from a documented lineage: in 2019, my firm MKE Social acquired Filament Communication, a Milwaukee agency founded in 2013, and we became Mention Marketing. The names changed. The discipline did not.

I ran social media for Milwaukee Fortune 500 companies, built MKE Social, and led the combined firm as president and CEO. Two decades across communications, marketing, technology, and live presentation keep asking the same question: why should anyone believe this? FuelPress exists to answer it before you ask the market for attention.

Trust is the issue out of the gate. Customers buy when they believe. Investors commit when they believe. Reporters write when the claim holds up. AI systems cite what they can verify. So that is where we start, every time.

Ryan Thompson, founder of FuelPress
Ryan ThompsonFounder, FuelPress · Member, Milwaukee Press ClubRead the founder note: I choose trust Ryan on LinkedIn ↗
The announcement comes last

Start with what needs
to change.

01

Define the outcome

What should customers understand? What should investors believe? What should talent notice? We make the intended change explicit.

02

Build the position

We work backwards through the audience, proof, message, and public record required to support that outcome.

03

Move the market

We engage the right media and stakeholders with a position that is clear, relevant, and able to withstand scrutiny.

FuelPress Trustability Review

Ready is a finding,
not a feeling.

Before we recommend outreach, we determine whether your company is ready for scrutiny. The review identifies what is clear, what is missing, and what needs to change before you go to market.

THE OUTPUTA readiness finding. Reputation gaps. Claims requiring proof. Search and AI inaccuracies. A prioritized correction plan. A go, revise, or wait recommendation.

Founder Ryan Thompson is a member of the Milwaukee Press Club.

FIVE-PART REVIEW

Can your position hold up?

01 · ClarityCan people understand what changed?02 · ProofCan every material claim be supported?03 · AuthorityDo you have the right evidence and voices?04 · DiscoverabilityWhat do search and AI systems find?05 · ConsistencyDoes your public record agree?
Work built for the moment, not the retainer

From readiness
to market.

Start with the review. Sprint when the moment arrives. Every engagement is fixed-fee and quoted before work begins; sprints typically land in the four to low five figures, a fraction of a retainer year. No lock-in, no promises we cannot keep.

START HERE
01

Trustability Review

A straight look at how your story holds up before you ask anyone to pay attention to it.

  • The five-part readiness read
  • What search and AI actually say about you
  • Every big claim checked against proof
  • A fix-first plan, in priority order
TimingAbout one weekBest forBefore any big ask: press, funding, launch
Request a review
THE BIG MOMENT
02

Announcement Sprint

For news that changes how people see you. Funding, deals, milestones, big moves.

  • The story, sharpened until it holds
  • Announcement materials, done right
  • The right reporters, not a blast list
  • Straight answers for leadership
TimingAbout three weeksBest forFunding, deals, milestones, big moves
Discuss your moment
THE LONG GAME
03

Launch Sprint

For products, markets, and shifts that need more than one headline to land.

  • A position the market can repeat
  • Launch prep, end to end
  • Personal, targeted press outreach
  • Cover through the launch window
TimingAbout six weeksBest forProducts, new markets, category shifts
Discuss your launch
The FuelPress advantage

Move fast.
Hold up.

Senior judgment at the moments that matter, so your company can move with confidence when attention arrives.

01

The honest read. Early.

We tell you what can win, what needs work, and when to wait. No empty promises about coverage.

02

Proof that travels.

We turn evidence into clear claims that can withstand questions from reporters, customers, and investors.

03

Precision over volume.

We focus on the people who can move the conversation, not a database full of names.

04

Momentum with judgment.

When the position is ready, we move decisively. When it is not, we fix the weakness before it becomes the news.

For investors, advisors, and operators

A trusted next step when a company reaches an inflection point.

Refer a portfolio company or client for a defined review or sprint. FuelPress gives leadership a clear path from business change to market position, without an open-ended engagement.

Refer a company
FP+++
Define the outcome

Shape what
comes next.

Tell us what needs to change. We will help you determine what the market needs to understand.

Tell us what is changing.

One short note. A real reply from Ryan, not a sequence.

Prefer email? Trust@Fuelpress.com. No list, no sequence, no spam.